Aligning a startup's design language with their audience
Moving quickly at a young social networking startup, I overhauled the design of two separate web apps and landing pages—Homi Web and Homi Recruiter. Responsibilities ranged from whiteboarding and sketch mockups, to art directing photo shoots (really!), to interactive frontend development.
The Mad Lib on the homepage is still one of the wildest things i've ever developed, and I even got it to display well on mobile devices. The thing I'm most proud of is that I was able to create a visual language that resonated with their millennial audience, and allowed Homi to stand out in sea of social media sameness.
Details
Home view of the Homi Recruiter web app, featuring a recruiter's active postings, recommended candidates, and saved candidates.
Functionality to direct message candidates about jobs.
A homi recruiter job listing, featuring edit and delete, as well as category tagging.
The powerful candidate search interface for Homi Recruiter.
Impact
- The redesigned applications helped to establish HOMI in the local talent marketplace, gain new corporate partnerships for HOMI Recruiter, and secure another round of funding
- During my year at Homi, daily active users increased by 245%
